The Skin Care Industry’s Billion Dollar Lie

Both My Wellness Clinic and my non-profit research center are headquartered in Florida,
the Sunshine State. Plentiful sunlight’s one of the main reasons people come here. Yet
many of them – including a lot of my patients – avoid the sun like the plague. They live
in constant fear of skin cancer. They hide out from the sun. And if they have to be in the
sun, they think their only option is to cover themselves with chemical sunscreens.
This is somewhat understandable. The multi-billion dollar skin care industry, with the
help of the mainstream medical establishment and the media, has everyone convinced
that the sun is Enemy Number One when it comes to skin health.
Here’s what you won’t hear: sunlight’s good for your skin and critical to your overall
health and well-being. Get enough of it, and you’ll actually reduce your risk for a wide
range of cancers.
What sunscreens are very good at is blocking UVA rays. Yet even that presents a
problem, because your skin needs exposure to UVA rays to make vitamin D.
That’s a huge problem, because vitamin D is a vitally important nutrient that insures
healthy function in just about every system in your body. Vitamin D’s also the most
potent cancer fighter in the world.
A report came out of a Nebraska university showing that vitamin D has the potential to
lower the risk of all cancers in women over 50 by 77 percent.1 And in a study published
in the journal Anticancer Research last October researchers found that sunlight – about
20 minutes a day for fair-skinned people, and two to four times that much for those with
dark skin – can reduce the risk of death from 16 types of cancer, in both men and
women.2
Sunscreens rob you of all these health benefits. And that’s just the tip of the iceberg. Here
are a few more important functions sun lotions deny your body when they prevent sun
from activating your skin’s vitamin D factory